The Lucid Group (NASDAQ: LCID), which is setting new standards with its advanced luxury electric vehicles, announced its newest retail location – the Lucid Studio at Tysons Corner Center in the Washington, DC Metro Area. The new studio will open its doors to the public on Saturday, November 6th. This location, the 11th in a growing network of Lucid Studios, joins locations in New York and Florida to further expand Lucid’s presence on the east coast.
“The opening of one of the largest shopping malls in the country, which is also in a strong electric vehicle market, will give Lucid Air a great presence and help us advance our mission to inspire the adoption of sustainable energy.” Zak Edson, Senior Director, Sales and Service, Lucid Group.
Lucid Studio’s design has translated the company’s post-luxury design aesthetic into a welcoming physical environment where customers can review options for the full Lucid Air range of luxury, high-performance electric vehicles. This includes the Lucid Air Pure, a very well-equipped model that $ 77,400 ($ 69,900 with federal tax credit available), via Lucid Air Touring, which begins at $ 95,000 ($ 87,500 with available federal tax) and the Lucid Air Grand Touring $ 139,000 ($ 131,500 with available federal tax credit).
The range includes models with an EPA estimated range of more than 500 miles on a single charge and an industry-leading efficiency of 4.6 miles per kWh on Grand Touring models. The opening follows the first customer deliveries of the fully reserved Lucid Air Dream Edition. Lucid plans to ship 520 customer-configured Lucid Air Dream Editions, followed by Lucid Air Grand Touring versions. Touring and Pure models are expected to ship to customers in 2022.
Each Lucid Studio offers a digitally-oriented luxury experience tailored to each customer’s preferences, whether it be a personal visit, a full online inquiry, or a combination of both. Lucid’s Tysons Corner Center Studio enables customers to experience the brand and get information about their products in one place that highlights the company’s unique design aesthetic. As they explore a Lucid studio, visitors get an idea of how the company draws inspiration from the beauty, innovation, and diversity of its home state California. Lucid Studios extends the physical experience of seeing and touching a Lucid Air with an upscale digital experience. Using a 4K VR Configurator, Lucid’s Virtual Reality Experience combines the physical and virtual world to present seamless personalization from interior design and materials to exterior colors.
As a mirror of the luxurious one-to-one studio experience online, customers can also use “Lucid Studio Live”, a cloud-based configuration solution based on the Concierge product from ZeroLight. From the comfort of their own home, customers can virtually interact with a car while a Lucid representative guides them through key features and configuration options.
Future studio and service centers
The Lucid Studio at Tysons Corner Center serves as the first studio in the Washington, DC Subway area. Additional locations will continue to open as Lucid expands its presence in North America and worldwide.